A growth partnership built for B2B SaaS founders ready to scale MRR with paid ads — without managing the execution themselves and with high-level expertise.
Prepared for Niklas Pettersson, Founder of MetricShift
The next step is not simply more traffic. The next step is a system that turns intent into activated users and paid customers.
The signal is there. What MetricShift needs now is the conversion path built around it.
We help SaaS companies connect paid acquisition, funnel strategy, tracking, nurture, and conversion improvement into one growth system. The goal is not cheap clicks. The goal is profitable learning and a path to repeatable acquisition.
Google Search campaigns built around intent, not guesswork
A conversion path that makes the product value obvious fast
Full visibility from click to paid conversion
Email sequences that bring users back when the pain becomes urgent
Every cycle improves keywords, copy, funnel, and onboarding
Our work spans launch revenue, app acquisition, paid growth testing, conversion funnels, nurture systems, and internal lead generation. These are not guarantees. They are evidence that we understand the systems MetricShift needs for its launch test.
Generated approximately $1.2M in revenue in 14 days after a pre-launch and nurture-focused campaign. Proof of what a structured launch system can do.
App acquisition and growth work connected to a product with 10M+ active users. Proof of funnel and acquisition system depth.
Venture Compass has generated qualified booked sales calls internally in the $5 to $10 per call range. Proof we apply the same thinking to our own growth.
Reached 10K+ downloads with US CPI around $1.39 to $1.50 during testing. Proof of controlled app acquisition at efficient cost.
Every SaaS is different. What transfers is the system: the acquisition architecture, the funnel logic, and the iteration discipline.
MetricShift is preparing for an August or September launch. The window to build the acquisition system before launch is now.
Customer feedback intelligence and AI visibility. Both have real demand. Both need the right acquisition framing.
A small test already produced real results. The next step is not more of the same. It is a more conversion-focused system built on that signal.
The recommendation was to improve onboarding and consider launching as an early adopter or beta tester community rather than waiting passively for launch.
A 500 euro test generated meaningful results. That is enough signal to justify a more structured second test with a proper conversion system behind it.
Small controlled test with no conversion infrastructure
Real intent from people who searched and clicked
Prospects who expressed interest and provided their contact
Of get started clicks converted to email captures
Some feedback-related keywords came in below 2 euros CPC. That is a strong early signal for a category with real search intent.
The top of funnel looks promising. The bigger opportunity is what happens after the click.
Per get started click from the initial test
Per email capture, including the full funnel drop-off
Of get started clicks became email captures, a strong mid-funnel conversion rate
On some feedback-related keywords, showing a viable cost structure to build on
The CPC is already competitive. The gap is in what happens after the click. That is exactly where the system focuses.
Use Google Search to capture existing intent, then use the funnel, onboarding, AHA moment, and nurture sequence to learn which segment can become paid users at a viable CAC.
This is not a traffic strategy. It is a learning system designed to find the segment that converts at a CAC MetricShift can build a business on.
The feedback intelligence angle captures existing demand from people already searching for solutions. The AI visibility angle builds a stronger future-facing category story. The best test compares both without splitting the strategy into disconnected campaigns.
Captures existing demand. People are already searching for ways to turn feedback, NPS, and user sentiment into actionable insight.
- Established pain with search intent
- Clear ICP: CS teams, product teams
- Near-term conversion potential
Creates a stronger future-facing category story. Marketers and SEO specialists are being asked about AI search right now and need answers.
- Emerging category with rising intent
- Clear ICP: marketers, SEO specialists
- Strong differentiation potential
Both angles feed into one acquisition system. The sprint tells us which converts faster and at what cost.
These teams collect feedback, NPS, and user sentiment every day. But they often struggle to turn it into retention insight, product decisions, or revenue action. The data sits in spreadsheets and survey tools while the problems it could solve go unaddressed.
Feedback exists but does not flow into meaningful decisions. Teams are reactive, not proactive.
Turn customer feedback into the signal your team can actually act on.
These businesses know that reputation and visibility matter. But they often have no idea how AI systems understand, mention, or recommend them. By the time they find out, the damage to their standing may already be done.
Reputation and AI visibility are shaping buying decisions, but owners have no way to audit or improve their standing in AI-driven results.
Find out how AI sees your business before your customers do.
These buyers are being asked by their clients and teams about AI search, GEO, AEO, ChatGPT, Perplexity, Gemini, and AI Overviews. They need a practical way to audit, explain, and improve visibility before they lose credibility.
The questions are coming. Most do not yet have a reliable answer, a tool, or a system to point to.
Audit how your brand appears in AI search, then fix the gaps that cost you visibility.
A broad launch without a conversion system behind it wastes the signal. A controlled sprint uses ads to create data, the funnel to create the AHA moment, onboarding to activate users, and nurture to convert the people who are interested but not ready today.
Google Search ads targeting the most promising keyword groups across both product angles
Funnel and onboarding designed to make value obvious within the first session
Email sequence and onboarding to convert activated users and re-engage those not yet ready
Use 4 months of data to identify the winning segment and decide whether to scale, pause, or reposition
Structured campaigns across feedback, AI visibility, and hybrid intent keyword groups
Demo or scan-based entry point that makes the value of MetricShift immediately clear
Scan result or insight delivered by email within 3 to 5 minutes of signup
Structured sequence to educate, handle objections, and bring users back at the right moment
Identify friction points and accelerate the path to the first value moment
Full path measurement from click to paid conversion, reviewed and optimized every week
Separating intent by angle allows us to understand which generates not just clicks, but qualified signups and paid conversion potential. Blending everything into one campaign destroys the learning signal.
Each branch gives us clean data. We learn which angle converts at the lowest CAC and double down on it in months 3 and 4.
Keywords for review tools, customer feedback platforms, NPS software, and survey tools.
Keywords for AI search optimization, GEO, brand visibility in AI results, and LLM brand mentions.
Keywords that overlap both, such as improving brand reputation online and tracking brand mentions in AI.
The user needs to understand what was found, why it matters, and what they should do next. If that moment does not happen quickly, the conversion window closes.
User clicks a Google Search ad targeting a specific pain keyword. Landing page speaks directly to that pain with no friction.
User submits their company name, website, or feedback data. Low commitment ask that promises a meaningful result.
Scan result or insight delivered within 3 to 5 minutes. The result should create a clear reason to return and take action.
User either converts immediately or enters the nurture sequence to be brought back when the pain becomes urgent.
After the user submits their information, they should receive their scan, insight, or meaningful result almost immediately. The first email creates a clear reason to return and continue.
A real, personalized result based on what the user submitted. Not a generic welcome email.
The faster the user experiences value, the higher the likelihood of return, activation, and conversion.
It gives the user a clear next action. Return to the product, explore the full report, or start a trial.
Most users will not convert on day one. The nurture sequence educates, shows use cases, handles objections, and brings them back to MetricShift when the pain becomes urgent enough to act.
AHA moment delivery plus product explainer. What MetricShift does and why it matters for your specific situation.
Use case emails targeting the user's ICP angle. Social proof, specific examples, and outcome stories.
Objection handling and trust building. Address the reasons users hesitate and reinforce the value of acting now.
Re-engagement and urgency. Return offers, new product updates, or category news that brings the user back.
A 15+ email nurture sequence built specifically for each ICP route, not a generic drip campaign.
The onboarding needs to reduce friction and push users toward the first value moment as fast as possible. We look for where users hesitate, where the product promise feels unclear, and where the AHA moment can happen faster.
Steps that create confusion, extra work, or unclear expectations. These are friction points that kill activation before it starts.
Moments where the product does not yet deliver on what the ad or landing page promised. These create drop-off and distrust.
The closer onboarding gets to the AHA moment, the higher the activation rate. We identify the shortest path and clear everything else out of the way.
The first month is about building the right foundation before spending at scale. No optimization is possible without clean tracking, clear structure, and a system ready to receive traffic.
Extract every insight from the initial 500 euro test before building the new structure.
Separate feedback intelligence, AI visibility, and hybrid intent into clean campaign architecture.
Every conversion path is instrumented before the first ad goes live.
Initial creative across ICP angles, built to generate signal fast without wasting budget.
Month two is driven entirely by what actually happened in month one. No assumptions, no preferences. Cut what underperforms. Double down on early signal.
Keywords, ad copy, landing flow, email capture rate, AHA moment delivery, and onboarding friction
Keyword groups, ad angles, and funnel steps that are not generating qualified signal
Which ICP route is generating the best combination of cost, activation, and intent quality
This is where CAC and payback become the central conversation. The question is whether the funnel can generate activated users and paid conversions that make sense against the 99 euro per month plan.
We need the cost to acquire a paying user to be viable against a 99 euro per month starting price. We use months 1 and 2 data to model this accurately.
What percentage of users who enter the funnel reach the AHA moment and complete onboarding. This is the lever between spend and revenue.
Which ICP routes convert to paid users, at what rate, and within what time window after signup. This shapes the scale decision in month 4.
Month 3 is where the business case either validates or tells you where to reposition before committing more capital.
Month 4 is not more of the same. It is the decision month. The system has produced real data. Now we use it to make a clear, informed call on what happens next.
This is how we avoid judging the opportunity too early. Four months gives the system enough time to produce a real answer.
The economics work. CAC is acceptable, activation rate is improving, and the system has proven it can acquire paying users. We increase budget and expand.
The signal is mixed. We stop spending, diagnose the weakest point in the funnel, and regroup before the next push.
The segment or angle is wrong. We use what we learned to shift ICP, messaging, or channel before restarting.
Every item below is our responsibility. Niklas focuses on the product and the business. We run the acquisition system.
Feedback, AI visibility, and hybrid intent groups identified and prioritized
Campaign build, ad copy, weekly bid and creative optimization
Full funnel event tracking from click to paid conversion
Landing page structure, copy direction, and AHA moment flow
15+ email sequence structure and strategy for each ICP route
Weekly performance review with clear actions and optimization decisions
We are not here to manage bids and send a monthly report. We are building an acquisition system with a specific outcome in mind.
We own the full path from click to activation. Cheap traffic that does not convert is a failure, not a deliverable.
Impressions and CTR are not the story. CAC, activation rate, and paid conversion are the metrics that matter for MetricShift's launch.
The work is focused on one thing: turning acquisition signal into launch learning and paid user potential.
The recommended structure is designed to give the acquisition system enough time to build, launch, learn, optimize, and reach a real scale decision.
6,000 euros for 4 months
Equivalent to 1,500 euros per month.
- Full acquisition system built and live
- 4 months of campaigns, optimization, and reporting
- Weekly optimization loop across all system components
- One payment, full commitment to the sprint
Best economics. Recommended for founders who are committed to validating acquisition before scaling.
2,000 euros per month
More flexible monthly structure.
- Same full system as the upfront option
- Monthly billing for more flexibility
- Still recommended as a full 4-month engagement
Same system and same work. Choose this if monthly billing works better for the business right now.
Ad spend is separate. See the following card for the recommended ad budget.
The monthly structure at 2,000 euros per month keeps the commitment lighter. But the recommended path is still the full 4-month sprint, because the acquisition system needs iteration time to produce a meaningful answer.
Month 1 builds. Month 2 improves. Month 3 validates. Month 4 decides. Cutting this short means making the scale or pause decision without enough data.
2,000 euros per month billed monthly. The same work, the same system, the same output. Just billed in monthly increments.
Option A at 6,000 euros upfront. It commits both sides to the full sprint and aligns incentives around the outcome, not the invoice.
Based on the previous CPC and conversion signal from the initial test, a meaningful lean validation budget would ideally be around 2,000 to 3,000 euros per month. The goal is enough volume to compare keyword groups, funnel conversion, activation, and paid conversion across ICP routes.
Below this range, the signal from each keyword group and ICP route is too thin to make optimization decisions with confidence. The learning slows down significantly.
At below 2 euros CPC on some feedback keywords, this budget can generate significant traffic volume. The conversion system behind it is what turns that into learning.
Enough volume to test all three ICP routes simultaneously, optimize the funnel in real time, and reach month 3 with clean CAC data to make the scale decision.
Ad spend goes directly to Google. Venture Compass never touches the ad budget.
A single month of ads is not a test. It is a guess. Four months is a system with enough time to build, learn, optimize, and make a real decision.
Tracking, campaign architecture, funnel setup, AHA flow, and first controlled tests launched
Optimization across keywords, messaging, funnel conversion, and onboarding friction based on real user behavior
CAC, activation rate, and paid conversion patterns evaluated against the 99 euro per month plan
Scale the winning segment, pause weak angles, or reposition around the clearest acquisition economics
This is how we avoid judging a launch opportunity too early. Four months gives MetricShift a real answer, not a premature conclusion.
No complicated process. Just a clear sequence of actions that gets the system built and the first test live.
Option A upfront at 6,000 euros or Option B monthly at 2,000 euros per month. That is the only decision needed right now.
Align on when foundation work begins, with the goal of being live before the August or September launch window.
Confirm the monthly ad spend range so the campaign architecture is designed around the right volume from day one.
Google Ads account access, previous campaign data, and any existing funnel or onboarding assets.
Review previous data together, align on the primary funnel angle, and begin the build phase.
The opportunity now is to turn that signal into a structured launch acquisition system, learn which segment converts, and build the path toward repeatable paid growth.
A 500 euro test that proved real intent exists across feedback and AI visibility keyword groups
A 4-month acquisition sprint built to convert that intent into activated users and paid customers
A repeatable acquisition path with validated CAC, known segments, and a clear scale decision
When you are ready, Venture Compass is ready.